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Lavish Luxury at the Jersey Shore

Caroline Gosselin

Caroline Gosselin is the CEO and Team Leader of the Gosselin Group at Prominent Properties Sotheby’s International Realty. Caroline’s passion for .

Caroline Gosselin is the CEO and Team Leader of the Gosselin Group at Prominent Properties Sotheby’s International Realty. Caroline’s passion for .

Jan 24 7 minutes read

Watch out Hamptons, watch out Miami! 

Premium, beachfront, high luxury living is coming to the Jersey Shore!

The Gosselin Group prides itself on being a global real estate consultant helping clients all over the world. We love to be able to bring unique opportunities to our clients before they are fully marketed to the public. This is one such opportunity. If you are searching for a second home or to downsize to the shore and looking to spend anywhere from $1.2 to $3.5 million for low-maintenance luxury living -  this project is something that will interest you.

Here are the 5 W's about the finest beachfront residences about to grace the Jersey Shore. 

WHO?   Mimi and Edwin Feliciano of FEM Real Estate

FEM Real Estate, under the leadership and grand vision of Mimi and Edwin Feliciano, is a real estate investment company, based in Montville, NJ. FEM owns and has been developing and managing commercial real estate in the Northeast and redevelopment projects in northern New Jersey for over 40 years. 

FEM has partnered with Shore Points Architecture, based in Ocean Grove, NJ, Miami-based interior design firm Interiors by Steven G and Cornerstone Construction of New Jersey to build this 5-star private residential building.

Away from real estate, the Felicianos - an inspirational couple -  are active philanthropists, supporting many local charities and civic organizations.  In 2009 they invested seed money to fund a coffee plantation operation in Rwanda that was designed to create a self-sustaining economy.  In 2012, Mimi and her husband donated a large gift to Montclair State University to open the Mimi and Edwin Feliciano Center for Entrepreneurship within the School of Business.  In 2012, the Felicianos provided Chilton Memorial Hospital with the funds for construction of a new rooftop Healing Garden to open in 2014.

WHAT?   South Beach at Long Branch

Presenting, South Beach at Long Branch - a two-building, 47-unit luxury complex just steps away from the beach. Inspired by a trip to South Beach in Miami, Florida, this condominium project checks-off every box of luxury living.  Every unit has panoramic ocean views through floor to ceiling glass, private elevator access and an abundance of outdoor living space. 


"We went out of our way to include the three S's of a unit with a perfect view: Sunrise, Sunset and South facing. Every resident in our building will be able to enjoy all three" - Edwin Feliciano 

Units will range from two to four bedrooms, from 1,352 to 3,382 sq feet, and start at $1.2 million. The most premium of the six penthouses do not yet have a public price tag and may sell out before they do. Schedule an on-site visit with us here or by calling Caroline Gosselin at (973) 985-6117. 

Amenities & common spaces will include: 

  • Below ground garage parking 
  • Business conference center
  • Concierge and attended lobby
  • Garage storage units for owners
  • Guest suites for overnight guests
  • Infinity edge, salt water pool
  • Personal wine storage
  • Pet friendly
  • Private dining room with prep kitchen
  • State-of-the-art fitness facility
  • Beach access with cabana rentals and storage
  • Great room for private parties
  • Oceanfront patio with lounge chairs
  • Outdoor patio with gas grills and fire pits
  • Raised sundecks
  • Sand recreation and play area
  • Social functions including bonfires on the beach

Where?   Ocean Avenue in Long Branch, New Jersey


South Beach is superbly located just across the boardwalk on Ocean Avenue in Long Branch, New Jersey and easily accessible by car, rail or ferry.  It is less than an hour from Short Hills by the Garden State Parkway, an hour and half from Penn Station, a mile from the Longbranch NJ Transit train station and only eight miles away from the Seastrek Ferry from Manhattan. 

Most importantly, the oceanfront complex is 0.5 miles from the shopping, dining and entertainment of vibrant Pier Village.

Acknowledging the beauty and challenges of oceanfront property, South Beach at Long Branch raises the bar for shore line construction, with the average finished grade 25 feet above sea level. 

When?   Summer 2019

The South Beach at Long Branch is already taking form with the foundation almost complete and the main crane sky high and ready for vertical growth. Fem Real Estate has strict plans to have the roof on by late 2018 and occupancy is slated for the Summer of 2019. For now, interested parties can contact us to set up an on-site visit to learn more about floor plan and pricing options and the amazing ocean views.  12 units have already been sold - and this before the project broke ground! The demand for this is going to be high.

Why?  A Contemporary Dream Come True

The Felicianos spent many years enjoying family time in Wildwood.  They loved the beach life so much that they wanted to create an experience for those who wanted to make the Jersey Shore their go-to place. They are excited to be bringing this amazing project to life with their sons Evin and Cary.

Although they loved spending time Wildwood, it was just a little too far and not as convenient. Long Branch is extremely easy to get to from NYC and its New Jersey suburbs. Since 2012, Long Branch has been on the forefront of redevelopment and revitalization of its Jersey Shore community. In 2016, two major accomplishments were reached - the new boardwalk along Ocean Avenue was completed and Long Branch was designated a Transit Village by the State of New Jersey.  The designation has prompted grants and redevelopment programs for the surrounding area. 

The Felicianos are not the only ones impressed by the momentum in Long Branch and nearby Pier Village. Other builders are taking note - but not with the heart and soul the Felicianos are putting into their project. The Felicianos know the ins and outs of every development project and wanted South Beach to shine in all aspects - from all units having ocean views to being the best price per square foot value on the scene.  

"South Beach at Long Branch is going to be a slice of paradise for those who live here. I wanted it to be something really different. I know how much I enjoy spending time with my family on the beach" - Edwin Feliciano

South Beach at Long Branch caters to buyers of the most discriminating taste who share a passion for cosmopolitan living by the sea in close proximity to an urban center.

Please contact Caroline Gosselin at (973) 985-6117 directly 

to learn more about this amazing project. 


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