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South Beach at Long Branch - Jersey Shore


South Beach at Long Branch

Caroline Gosselin

Caroline Gosselin is the CEO and Team Leader of the Gosselin Group at Prominent Properties Sotheby’s International Realty.  Caroline’s passio...

Caroline Gosselin is the CEO and Team Leader of the Gosselin Group at Prominent Properties Sotheby’s International Realty.  Caroline’s passio...

Dec 3 9 minutes read

Watch out Hamptons, watch out Miami! 

Premium, beachfront, high luxury living has come to the Jersey Shore!

The Gosselin Group prides itself on being a global real estate consultant helping clients all over the world. We love to be able to bring unique opportunities to our clients. This is one such opportunity. If you are searching for a second home or to downsize to the shore and looking for low-maintenance luxury living -  this project is something that will interest you.

Read on for the 5 W's about the finest beachfront residences to grace the Jersey Shore.

Schedule Your Private Tour!

Call Caroline Gosselin at (973) 985-6117 or email her at [email protected] with the subject line "South Beach Hard Hat Tour",  your full name and contact info and the days and times that work for you. 

The Who: Mimi & Edwin Feliciano 

of FEM Real Estate

FEM Real Estate, under the leadership and grand vision of Mimi and Edwin Feliciano, is a real estate investment company, based in Montville, NJ. FEM owns and has been developing and managing commercial real estate in the Northeast as well as redevelopment projects in northern New Jersey for over 40 years. 

FEM has partnered with Shore Points Architecture (based in Ocean Grove, NJ), Miami-based interior design firm Interiors by Steven G, and Cornerstone Construction of New Jersey to build this 5-star private residential building.

Aside from real estate, the Felicianos - an inspirational couple -  are active philanthropists, supporting many local charities and civic organizations.  In 2009 they invested seed money to fund a coffee plantation operation in Rwanda that was designed to create a self-sustaining economy.  In 2012, Mimi and her husband donated a large gift to Montclair State University to open the Mimi and Edwin Feliciano Center for Entrepreneurship within the School of Business.  In 2012, the Felicianos provided Chilton Memorial Hospital with the funds for construction of a new rooftop Healing Garden which opened in 2014.

The What: South Beach at Long Branch

Presenting South Beach at Long Branch - a two-building, 43-unit luxury complex just steps away from the beach. Inspired by a trip to South Beach in Miami, Florida, this condominium project checks-off every box of luxury living.  Every unit has panoramic ocean views through floor to ceiling glass, private elevator access, and an abundance of outdoor living space. There is an estimated completion date of March 30, 2020 for the South Tower and May 15, 2020 for the North Tower.  We have sold over 60% of the project to date.

"We went out of our way to include the three S's of a unit with a perfect view: Sunrise, Sunset and South facing. Every resident in our building will be able to enjoy all three." - Edwin Feliciano 

Units range from two to four bedrooms and from 1,352 to 3,382 sq feet. Scroll down for details on the remaining units.

Amenities & common spaces include: 

  • Below ground garage parking 
  • Business conference center
  • Concierge and attended lobby
  • Garage storage units for owners
  • Guest suites for overnight guests
  • Infinity edge, salt water pool
  • Personal wine storage
  • Pet friendly
  • Private dining room with prep kitchen
  • State-of-the-art fitness facility
  • Beach access with cabana rentals and storage
  • Great room for private parties
  • Oceanfront patio with lounge chairs
  • Outdoor patio with gas grills and fire pits
  • Raised sundecks
  • Sand recreation and play area
  • Social functions including bonfires on the beach

HOA fee estimates start at $1,499 a month as we added valet services for guests and homeowners.  

There is a very compelling 10-year tax abatement which averages annual savings over 10 years of 31.60% off of traditional taxes.

The Where: 350 Ocean Avenue in Long Branch, New Jersey

South Beach is superbly located just across the boardwalk on Ocean Avenue in Long Branch, New Jersey and easily accessible by car, rail, or ferry.  It is less than an hour from Short Hills by the Garden State Parkway, 90 minutes from Penn Station, a mile from the Longbranch NJ Transit train station, and only eight miles away from the Seastrek Ferry from Manhattan. 

Most importantly, the oceanfront complex is 0.5 miles from the shopping, dining, and entertainment of vibrant Pier Village.

Acknowledging the beauty and challenges of oceanfront property, South Beach at Long Branch raises the bar for shore line construction, with the average finished grade 25 feet above sea level. 

The Why: A Contemporary Dream Come True

The Felicianos spent many years enjoying family time in Wildwood.  They loved the beach life so much that they wanted to create an experience for those who wanted to make the Jersey Shore their go-to place. They are excited to be bringing this amazing project to life with their sons Evin and Cary.

Although they loved spending time in Wildwood, it was just a little too far and not as convenient. Long Branch is extremely easy to get to from NYC and its New Jersey suburbs. Since 2012, Long Branch has been on the forefront of redevelopment and revitalization of its Jersey Shore community. In 2016, two major accomplishments were reached - the new boardwalk along Ocean Avenue was completed and Long Branch was designated a Transit Village by the state of New Jersey.  The designation has prompted grants and redevelopment programs for the surrounding area.

The Felicianos are not the only ones impressed by the momentum in Long Branch and nearby Pier Village. Other builders are taking note - but not with the heart and soul the Felicianos are putting into their project. The Felicianos know the ins and outs of every development project and wanted South Beach to shine in all aspects - from all units having ocean views to being the best price per square foot value on the scene. 

“We wanted to create a place close to home that offers luxurious living at its best,” said Mimi Feliciano. “The City of Long Branch is experiencing a major renaissance, and South Beach at Long Branch has set the bar for high-end residential communities in this area, surrounded by restaurants, retail shops and boutique neighborhoods all along the waterfront. South Beach at Long Branch is going to be a slice of paradise for those who live here."  - Mimi Feliciano

The When: Spring / Summer 2020

The team has been hard at work and we have an estimated completion date of March 30, 2020 for the South Tower and May 15, 2020 for the North Tower.  

The South Tower has 2 residences, along with 2 duplexes left and the  North Tower has 4 residences and 1 duplex:

South Tower, Residence 202 - 2,163 interior sq. ft., 3 bedrooms and 3.5 baths with 576 sq. ft. of outdoor space. Priced at 2.105M

South Tower, Residence 502 - 1,889 interior sq. ft., 3 bedrooms and 4 baths with 612 sq. ft. of outdoor space. Priced at 2.150M

Duplex 207 - 3,304 interior sq. ft., 4 bedrooms and 5 baths with 967 sq. ft. of outdoor space. Priced at 3.160M

North Tower, Residence 306 - 1,672 interior sq. ft., 2 bedrooms and 2.5 baths with 144 sq. ft. of outdoor space.  Priced at 1.595M

North Tower, Residence 304 - 1,706  interior sq. ft., 2 bedrooms + a den and 2.5 baths with 144 sq. ft. of outdoor space.  Priced at 1.525M.

North Tower, Residence 405 - 1,704 interior sq. ft., 2 bedrooms + a den and 2.5 baths with 144 sq. ft. of outdoor space.  Priced at 1.60M.

North Tower, Residence 403- 1,751 interior sq. ft.,  3 bedrooms + 3 baths with 261 sq. ft. of outdoor space.  Priced at 1.585M.

Interested parties can contact Caroline Gosselin via email at [email protected] or by phone at (973) 985-6117 to set up an on-site visit to learn more about floor plan and pricing options.

Looking forward to seeing you at South Beach!

Please contact 

Caroline Gosselin at (973) 985-6117 

or via email at 

[email protected] 

to learn more about this amazing project.


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